Pinocchio
Pinocchio is the main character in this movie. He is Gepetto's innocent and well behaved puppet who gets the opportunity to become a real boy. Pinocchio must prove that he is brave, unselfish and truthful in order to become a real boy. Even though he manages to do so, he runs into some temptations along the way.
Gepetto
Gepetto is Pinocchio's creator. He has always wanted a son, and because of his extreme generosity his wish for a son is granted. Gepetto is a very "devoted father, as he attempted to teach Pinocchio valuable lessons." When Pinocchio doesn't return home, he proves to be a magnificent father by not stopping to look for him.
Jiminy
Jiminy the cricket is assigned to be Pinocchio's conscience by the Blue Fairy. Jiminy proves to be a very good friend to Pinocchio and he has stayed by Pinocchio's side throughout the entire movie.
The Blue Fairy
The Blue Fairy is the one who fulfills "Gepetto's wish, transforms Pinocchio into a living creature, and later into a real boy." She is the divine and mystical creature in the film, who helps Pinocchio and Jiminy out of tough situations. She is the one who teaches Pinocchio the moral lessons of being a good boy, letting his conscience be his guide, and learning o decipher the difference in right and wrong. She teaches Pinocchio that a lie keeps growing and growing, like his nose did when Stromboli had him trapped.
Foulfellow & Gideon
Foulfellow and Gideon are two antagonists in this film. They are the two who tempt Pinocchio into taking the easy way out. Because of them, Pinocchio joins the puppet show and eventually makes his way to Pleasure Island.
Stromboli
Stromboli is obsessed with making money. Because of this, he uses Pinocchio to his advantage in his puppet show. After the show, he locks Pinocchio up in a cage to ensure that his new "star attraction doesn't return home."
The Coachman
The Coachman appears to be a nice character at first. He lets children have their reign over Pleasure Island. They can do whatever they want, until his antagonistic side is revealed. The boys eventually turn into donkeys and he uses them as slaves.